This is something I was asked to do by an art director of JWT. He challenged me to find a new way to announce the Sumol moto "Stay original".
As you can see in this picture I was inspired by Tetris. The idea of having a piece of the game that doesn't fit anywhere and is different from every other one sounded a very good way to deliver a clear message of what the product is trying to transmit: to stay true to yourself and to be unique.
